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India Entry Strategy and Business Facilitation

India Entry Strategy and Business Facilitation

 Market research: We help you assess if India is the right market for you by talking to real people in the industry

 Entry strategy: We advise you on the mode of entry, option analysis based on cost-benefit trade off, business roll-out, corporate structure, geographical focus and marketing approach

 Meeting facilitation and representation: We can pre-arrange meetings in India for a targeted India business trip, represent you on the ground, follow-up your contacts and negotiate with the for a deal closure

 Potential JV partner and buyer identification: We introduce you to direct buyers or distributors for export-import or a JV partner who can expand your business with you

 Due diligence: We do background checks of the Indian party to avoid dealings with any fraudulent or sub-standard business group (litigation, market reputation, capability assessment etc)

 Other services: Staff recruitment incl. training and supervision, manufacturing set up support – partner, location, SEZ, suppliers, staffing etc., cultural orientation and product or service customisation advise, product sourcing, on-the-ground logistics support – office address, travel buddy, accommodation etc.

Financing: We facilitate introductions to banks and investors for debt and equity (M&A) financing that includes private equity and angel investment, bank loan and trade finance, financial due diligence, information memorandum and term sheet preparation

Case Studies

  • How Di Bella Coffee found their way around in the mayhem called India?
    Opening up of FDI in Retail Sector was one of the factors that made Di Bella Coffee to invest in India.

  • First Impression Resources upskills for the India test
    “India needs 500 million skilled people and 250 million graduates by 2022” – when this was announced


– Dr Michael Sinnott, Managing Director

“Mr Aggarwal and his company, Cerule Consulting have been one of the most professional and successful consulting groups we have worked with.




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