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“Source:THE ECONOMIC Times”

NEW DELHI: Panasonic on Monday launched its first full-frame mirrorless Lumix S series with two models for the Indian market.

LUMIX S1 is priced at Rs 199,990 and with 24-105mm F4 lens, will cost Rs 267,990 while S1R is priced at Rs 299,990 (body only) and Rs 367,990 with a 24-105mm F4 lens.

The series — LUMIX S1 and S1R cameras with 24MP and 47.3MP full-frame CMOS sensor, respectively — is based on the L-Mount standard, which provides uncompromised imaging experience, the company said in a statement.

“The new Lumix S series boasts intuitive control, a rugged design for heavy-field use, durability and expandability, and is suitable for professional photography and videography,” said Sandeep Sehgal, Business Chief, Panasonic India.

“The Lumix S Series showcases our commitment to India and we are extremely confident to achieve double-digit market share in the next two years,” he added.

The LUMIX S Series comes with industry-leading video recording performance, an effective image stabilization, rich gradation and superior colour reproduction.

Lumix S1and S1R offers a high- speed, high- precision AF system based on advanced¬†control technology over the lens, the sensor and the new “Venus Engine” enable the user to capture the target in sharp focus without fail.

“The imaging industry is a complex and demanding space and we have brought in defining changes by listening to our users and continuous investment in R&D to bring in industry-first technologies,” added Manish Sharma, President and CEO, Panasonic India and South Asia.

LUMIX S1R features a High Resolution mode for the first time as a mirrorless full-frame camera to enable 187MP ultra-high precision photo with a pixel shift technology shooting.