“India’s e-commerce sector is growing rapidly. Access to affordable mobile data means Indian consumers are technically literate and have embraced online shopping. The market is expected to be worth A$175 billion in 2020, led by Flipkart (an Indian ‘unicorn’), Amazon India and bigbasket.com.
The development of e-commerce in India is helping service a growing appetite for international brands and high-quality imports. Traditional retail space is cost-intensive and hard to secure, especially in smaller cities. As a result, e-commerce is evolving rapidly, connecting more consumers with a wider range of products, including those from Australia.”