“Source:- Economic Times”
MUMBAI: Bharti Airtel has expanded its content deal with factual entertainment company CuriosityStream to start offering premium content from CuriosityStream to its direct-to-home (DTH) subscribers at no additional cost.
With the deal in place, Airtel Digital TV, the DTH unit of Airtel, will offer the full catalogue of CuriosityStream’s factual entertainment films and series on channel 419 to over 16.5 million subscribers of Airtel Digital TV.
“We brought CuriosityStream content to India about six months back on our mobile platform. Today, we are further strengthening this partnership to become the first and only DTH provider in India to offer the content to customers on their television via the set-top-box enabling an easy access to all the exclusive content to the entire family,” said Sunil Taldar, CEO – DTH, Bharti Airtel.
Launched by John Hendricks, the founder of Discovery Channel , CuriosityStream lets viewers explore their passions and discover new ones thousands of films and series covering space, art, volcanoes, history, travel, cars, architecture, dinosaurs and more.
The CuriosityStream TV channel on Airtel Digital TV will showcase exclusive originals, series and features with a schedule of popular titles including coronavirus series ‘Breakthrough’, the Emmy Award-winning ‘Stephen Hawking’s Favourite Places’, ‘Butterfly Effect: Gandhi-The Force of Willpower’, the Emmy and BAFTA-nominated ‘David Attenborough’s Light on Earth’, ‘Asia’s Monarchies: Nepal’ and ‘Age of Big Cats’.
“Now more than ever, viewers are searching for engaging and entertaining factual shows and CuriosityStream is proud to offer our channel to consumers in India who are looking for high-quality programming that ignites their curiosity and can’t be found anywhere else,” said Clint Stinchcomb, President and CEO, CuriosityStream.