India has seen a boom in the affordable smart TV segment sales in the last few years. California-Indian television player Vu Televisions was among the first to launch a smart TV at an affordable price in India and also among the first to offer online sale of a consumer electronic product back in 2013 with strategic e-commerce partnerships.
The brand has emerged as a market leader with its 4K range of smart TVs reporting sales of over 1, 50, 000 sets in the second half of 2019.
Since its inception in 2006, Vu Televisions has experienced a 30% Y-o-Y growth. In the large-sized television category, it has remained the single largest player with its Vu 100, which is the world’s first and only 100-inch television.
Vu Televisions is focused on delivering high-quality viewing experiences and is upgrading television choices for consumers. Today, a 4K Vu TV is priced at INR 20,000 to ensure that every household is able to adopt a high-end lifestyle product.
The brand offers smart TVs across six categories in 10 sizes. Recently, Vu launched the Ultra Android TV, with the salient feature of Pure Prism Grade High Brightness Panel.
“The Indian market demands a perfect mix of innovation and technology at the right price point. Today, a television is not just a device for viewing entertainment content, but a go-to screen for work, fitness, and socialising. We understand the evolving needs of our consumers and have stayed relevant all along with our unique product offerings,” said Devita Saraf, Chairman and Founder, Vu Televisions.
She was speaking at an event recently hosted at St. Regis in Mumbai, where the Vu Televisions festive showcase collection was launched. The highlight of the range was the Vu Super TV, a newer and upgraded and newer version of the Vu 100.
“This celebration of our leadership across the large-sized TV and the most sought-after 4K TV category is testimony to our strong reach across a diverse audience, and we’ll continue to innovate on this path of consumer-centricity as we move forward,” she added.
Being the face of her own brand, Devita posed for pictures with her exquisite product range at the festive showcase collection launch. “Luxury and technology have so much in common. They’re both about experiences and evolution, and this event is a reflection of that. We hope to continue to deliver high-quality, luxurious viewing experiences to our consumers across the country,” said Devita.