India's services industry expanded at its fastest pace in eight months in October as new business rose with discounting probably stoking demand, a survey showed on Wednesday.
The survey results are likely to provide some comfort to policymakers after a sister survey on Monday showed India's manufacturing growth cooled to a 22-month low in October.
The Nikkei/Markit Services Purchasing Managers' Index rose to 53.2 in October from September's 51.3, marking a fourth month above the 50-level that separates growth from contraction.
Growth was underpinned by a surge in new business, which hit its highest since February.
But the improved activity came as firms cut prices again in October - the second month in a row companies have had to resort to discounting to drum up new business.
A sub-index measuring prices charged was 49.6, just marginally higher than the previous month's 49.5.
The last time firms reported cutting prices in consecutive months was in early 2009, when overall business activity was below-50 levels.
"Services companies saw a faster rise in new business than their manufacturing counterparts, with data implying that price discounts supported growth of new projects," Markit economist Pollyanna De Lima said.
Lower prices charged to consumers will probably help further cool India's retail inflation, currently at 4.41 per cent.
The Reserve Bank of India, however, is not expected to ease policy anytime soon after it cut the benchmark lending rate four times since January, most recently in September, in an effort to boost growth.
Firms reported no change in payrolls, with no new job additions being made since July.
India has been ranked as the most attractive investment destination in the world for the next three years, according to a survey by Global consultancy firm EY released on Wednesday.
32% of the business leaders from global corporations polled for the survey said India is the most attractive investment destination in the world, followed by China, Southeast Asia and Brazil.