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How Di Bella Coffee found their way around in the mayhem called India?

Opening up of FDI in Retail Sector was one of the factors that made Di Bella Coffee to invest in India. "Opportunities for Australian businesses in India are immense, considering sheer size of the burgeoning middle class", says Phil Di Bella, owner of Di Bella coffee brand.

Succeeding in India is not a cakewalk and Di Bella Coffee soon realised the challenges of dealing with different consumer culture, snail speed of government response, closet full of paperwork and the Indian stretchable time.

Di Bella Coffee acknowledged that recognising the differences and not finding problems in the Indian system is the key for moving faster along their learning curve. They decided to tackle each challenge one by one while working with the locals.

First Impression Resources upskills for the India test

"India needs 500 million skilled people and 250 million graduates by 2022" - when this was announced by Kapil Sibal HRD ministry in 2011, a large number of foreign educational institutes moved their strategic focus towards India.

However, First Impression Resources (FIR), an Australian institute specialising in retail education had got this right even before the Government of India had put their maths out in the public. "We have been exploring the Indian market since mid 2008 and foresee its huge potential in the Education sector", says Sue Freeman, Director of First Impression Resources.

FIR admits that the frustrating element for them was determining their model of delivery. There were multiple rounds of travel to India and it was a long process to find a suitable partner who had local knowledge, dedication towards retail education and the willingness to adapt to the best practices that FIR had developed with the retail sector over years of operations in the western world.

How Di Bella Coffee found their way around in the mayhem called India?

Opening up of FDI in Retail Sector was one of the factors that made Di Bella Coffee to invest in India. "Opportunities for Australian businesses in India are immense, considering sheer size of the burgeoning middle class”, says Phil Di Bella, owner of Di Bella coffee brand.

Succeeding in India is not a cakewalk and Di Bella Coffee soon realised the challenges of dealing with different consumer culture, snail speed of government response, closet full of paperwork and the Indian stretchable time.

Di Bella Coffee acknowledged that recognising the differences and not finding problems in the Indian system is the key for moving faster along their learning curve. They decided to tackle each challenge one by one while working with the locals.