India Entry Specialist
Providing you level-playing field to do business in India
by bridging cultural, knowledge and network gaps
Owned by Australian-Indian offering… TRUST.DIRECTION.SUPPORT
Dr Michael Sinnott
Managing Director, Qlicksmart Pty Ltd
“Mr Vineet Aggarwal and his company, Cerule Consulting have been one of the most professional and successful
consulting groups we have worked with over our 16 years in the global medical”
Phil Di Bella
Managing Director, Di Bella Coffee
“We continue to work with Cerule Consulting since end of 2012 now. I would highly recommend them to anyone for entering into the Indian market. I am extremely delighted with the way they”
Director, First Impression Resources
“From the initial strategic advice on entry options into the Indian market through to the on ground services provided during our roll out phase in Hyderabad, Cerule have been professional, efficient”
India Head, Populous
“Populous India has been using the services of Cerule Consulting since end of 2011. Cerule consulting has been providing their services with utmost efficiency, professionalism and”
Rajendra Prasad Nadella
Managing Director, Global Retail Education
“This is to acknowledge the financial consulting work done by Cerule consulting for GREAT(India). The work has been professional and extremely useful. We found the Cerule team knowledgeable”
ServicesOffer complete range of services
End to end services for India entry – strategy, knowledge and introductions
C-level executive support in managing projects and governing business
Use of technology to standardise, simplify and automate processes
Opening up of FDI in Retail Sector was one of the factors that made Di Bella Coffee to invest in India. “Opportunities for Australian businesses in India are immense, considering sheer size of the burgeoning middle class”, says Phil Di Bella, owner of Di Bella coffee brand. Succeeding in India is not a cakewalk and Di Bella Coffee soon realised the challenges of dealing with different consumer culture, snail speed of government response, closet full of paperwork and the Indian stretchable time. Di Bella Coffee acknowledged that recognising the differences and not finding problems in the Indian system is the key for moving faster along their learning curve. They decided to tackle each challenge one by one while working with the locals.
“India needs 500 million skilled people and 250 million graduates by 2022” – when this was announced by Kapil Sibal HRD ministry in 2011, a large number of foreign educational institutes moved their strategic focus towards India.
However, First Impression Resources (FIR), an Australian institute specialising in retail education had got this right even before the Government of India had put their maths out in the public. “We have been exploring the Indian market since mid 2008 and foresee its huge potential in the Education sector”, says Sue Freeman, Director of First Impression Resources.
FIR admits that the frustrating element for them was determining their model of delivery. There were multiple rounds of travel to India and it was a long process to find a suitable partner who had local knowledge, dedication towards retail education and the willingness to adapt to the best practices that FIR had developed with the retail sector over years of operations in the western world.
“Mr Vineet Aggarwal and his company, Cerule Consulting have been one of the most professional and successful consulting groups we have worked with over our 16 years in the global medical technology business. We started working with Cerule in the beginning of 2012, and in a matter of months we were introduced to a very professional and successful Indian Distributor, based in Delhi with a network covering all of India.”, says Dr Michael Sinnott, Managing Director, Qlicksmart Pty Ltd.
The Distributor had an excellent understanding of both the selling and distribution processes and had a very extensive network that has facilitated a very good uptake of Qlicksmart’s products and in doing so improving the safety of staff and patients in India. Cerule was intimately involved in the negotiations that led to the signing of binding exclusive contract with the Indian Distributor, which has been running very successfully since then.